C.I
VISUAL IDENTITY
The word “logotype” designates all graphic elements characterizing the company.
ALTEN logo is a mix of two kinds of signs: Visual sign and Typographic sign.
Only the combination of both elements can form the ALTEN logo.
Basically, both signs are inseparable.
COLOR INFORMATION
LOGO COLORS
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Secondary Color
R)0 G)0 B)0 #000000
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Main Color
R)0 G)139 B)210 #008BD2
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Secondary Color
R)237 G)6 B)19 #E30513
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Secondary Color
R)255 G)237 B)0 #FFED00
USUAL COLORS
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Secondary Color
R)4 G)57 B)98 #043962
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Main Color
R)0 G)139 B)210 #008BD2
-
Secondary Color
R)126 G)203 B)238 #7ECEEE
-
Secondary Color
R)255 G)186 B)0 #FFBA00
SHADES OF GREY
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Secondary Color
R)72 G)72 B)72 #484848
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Secondary Colo
R)140 G)140 B)154 #8C8C9A
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Secondary Color
R)192 G)192 B)200 #C0C0C8
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Secondary Color
R)230 G)230 B)233 #E6E6E9
INCORRECT USE
Don't rotate
The logo must be homothetic
Don't apply any effects
Don’t place the logo aver a background color
which avoid readability
Don't remove a part.
Don't change the logo's colors
Don't add text
Choose color calibration according the needs
